Getting to the first rank on the first page of search results is easier said than done. To achieve that coveted spot, you need to put in a lot of effort into your SEO campaign. Even if you do so, it can be months or years before you achieve the ranking depending on the competitiveness of your business niche.
If you hire a SEO Toronto agency, it might become easier for your site to get the rank you desire. This is simply because experienced SEO experts know what steps to take to ensure a higher ranking for a site. Take a look at some of those techniques so that you can enjoy a high rank as well.
It is vital for websites to load as quickly as possible. Even a delay of few seconds can frustrate customers. They may choose to leave the site instead of waiting for it to load. Google does take into account the loading speed of the site when assigning ranks. A faster site will certainly be rewarded by Google with a better rank.
For speeding up your site, you need to optimize the multimedia content of the site. Optimize the images so that they have a lesser size. It is a good idea to get rid of all Flash content as it takes up a lot of bandwidth. The codes of the webpages and the site must also be optimized by getting rid of all unnecessary lines of code.
The Web Pages
You need to check the web pages and all of their elements to ensure that they contribute to your Google ranking. The URLs of the web pages should be short and easy to remember. It will be better if you can implement keywords into the URLs. The images present should contain suitable ALT tags. These tags are crawled by Google. Implementing keywords in the tags will be beneficial for you as well. Apart from the page title, make sure that your web pages have a Meta title and description.
Of course, all textural elements as discussed above should correspond to your site. They must be relevant to the content of the page or image they are being used in.
When it comes to SEO, the content is the single most important factor you must always consider. In fact, you will never be able to achieve a good rank unless you have good quality content. It is vital for the content to be completely unique as Google abhors duplicate content.
One of the best ways to utilize content to your advantage will be through the creation of a blog. In the blog, you can post content that is relevant to your business and provides value to the readers. Here, keywords can also be included to help with your rankings. Ensure that the blog is updated on a regular basis.
With a SEO Toronto agency, you can ensure that the above points are implemented in the site. There are, of course, many other details that can be included. The SEO experts can help you know what those are.